Reef Creative

About

 

-Who are we -

Reef Creative is a full-service production company built for the outdoors — from the ocean to the desert and the mountains in between. We create documentary-style content, brand stories, and visually striking films inspired by real environments and authentic experiences.

We’ve chased trophy trucks across the deserts of Baja. We’ve tracked sharks through open ocean. We’ve worked on cliffs, in canyons, and under the waves — because the best stories don’t happen in studios. They happen out there.

Using today’s best digital cinema camera systems, we bring the right tools for the job — whether that’s drones in the sky, gimbals on the ground, or underwater housings below the surface. We match the gear to the environment, and the approach to the story.

We handle everything in-house — from concept to delivery — and scale each production to meet the needs of the project. Whether it’s a one-day shoot or a multi-week campaign, we pride ourselves on creating stunning visuals anchored by story.

The name “Reef” isn’t just about our love for the ocean — it’s how we see our clients. A reef is a living system, and no single piece survives on its own. The same goes for content. From social media assets to long-form stories and product-driven edits, we create content ecosystems that help your brand thrive.

Trusted by brands like DRT Motorsports, Monster Energy, Method Race Wheels, Yokohama Tire, Pro Eagle, AHBEEF, Buggy Whip, Sherrdy, and Schaeffer’s Oil, Reef Creative delivers content that’s as bold and grounded as the people and products behind it.

- Our Process -

At Reef Creative, every project starts with purpose.

We don’t believe in one-size-fits-all production. Whether we’re filming in the ocean, the desert, or anywhere in between, our process is built to be flexible, efficient, and driven by story.

From strategic planning to on-location filming and in-house post-production, we guide every step — delivering content that’s not just beautiful, but built to perform.

Need more detail?
Click below to explore how we work, step by step.

 

  • Our strategy phase is all about aligning with your brand — visually, emotionally, and practically. We take the time to understand your goals, your audience, and what success looks like for your project.

    At this stage we:

    • Clarify objectives (Is this brand-driven? Performance-based? Storytelling-focused?)

    • Identify key platforms and deliverables (Instagram Reels? Web doc? Product overview?)

    • Audit what’s worked — and what hasn’t

    • Build a content roadmap that supports growth, not just likes

    • Lock in timelines, team, and any approval processes

    Every strong production starts with shared vision and clear expectations. That’s what this step gives us.

  • This is where the ideas come to life. Based on your goals and creative direction, we develop the visual game plan — making sure every frame we shoot is intentional.

    At this stage we:

    • Write scripts or outlines for key moments

    • Create storyboards, moodboards, and references

    • Build detailed shot lists and gear needs

    • Scout or review locations

    • Finalize casting or visual talent (if needed)

    • Prep logistics: permits, parking, lighting plans, access

    This is where you’ll start to see the project before we shoot it — and where we align on style, tone, and pacing.

  • We don’t just show up with gear — we show up with purpose. Our shoots are built around your schedule, your goals, and your environment. From the ocean to the desert, we bring tools that move fast and crews that stay ready.

    At this stage we:

    • Film with RED Cinema Cameras and professional lens kits

    • Use drones, gimbals, and underwater systems when needed

    • Capture field audio and voice if required

    • Direct talent or interviews on-location

    • Adapt to environmental variables (light, terrain, weather)

    • Work lean and smart to get maximum coverage in one shoot day

    We treat each production like a mission — dialed, efficient, and ready to get what we came for.

  • This is where it all comes together. Footage becomes story. Music becomes energy. Color, rhythm, and emotion all get layered in to bring the final product to life.

    At this stage we:

    • Edit your content based on project goals and pacing

    • Mix and master audio — including music licensing if needed

    • Add motion graphics, titles, and logos

    • Color correct and grade for tone and consistency

    • Export for your preferred platform (social, web, internal, broadcast)

    Every edit is story-first, designed to work just as hard as the footage that built it.

  • Once approved, your project is delivered in full — but our support doesn’t stop there. We provide you with content that’s platform-ready, future-proofed, and backed up for peace of mind.

    At this stage we:

    • Deliver final files in multiple formats (H.264, ProRes, vertical, etc.)

    • Upload to Frame.io or Drive for review & download

    • Archive masters and final edits for 12 months

    • Offer support for future revisions, cutdowns, or reuses

    • Provide consultation if you want to grow into retainer work or campaign planning

    We build relationships, not just files — and your content should be ready to evolve with you.